Automotive Logistics

Background

Managing vehicle pickups, deliveries, and transfers doesn’t have to be difficult, but for many businesses, it is. Convoicar set out to change that with their fully digitalized vehicle management service, making automotive logistics simple and efficient for dealerships and other B2B sectors looking to offer premium services and after-sale support.

While Convoicar’s platform offered an easy and effective solution, their marketing wasn’t connecting with the right audiences. They needed to communicate their value clearly, build trust with decision-makers, and generate leads in a competitive market.

The Challenge

Convoicar’s goal was straight forward become the top choice for premium automotive logistics among dealerships and expand their presence in France. Achieving this required a stronger market presence, clear messaging, and a focused strategy to drive results.

The Approach

The solution was to simplify their communication, create meaningful content, and target the right audience with precision. I worked across multiple areas to deliver results:

• I repositioned Convoicar’s brand to better resonate with the French market, making sure their value was clear to B2B clients like dealerships and fleet managers.

• I developed newsletters, press articles, commercial presentations and marketing materials to engage potential clients and explain Convoicar’s services in a clear, relevant way.

• Using Meta Business Suite, I managed social media campaigns aimed at key decision-makers to generate leads.

• I monitored KPIs such as click-through rates, conversion rates from campaigns, and engagement to identify what was working and where adjustments were needed.

The Results?

• Gained traction in the French market with a stronger, more recognizable brand presence across France.

• Higher lead generation through well-targeted and optimized campaigns.

• Stronger client engagement with consistent and relevant content, building trust among B2B clients.

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