Luxury Perfume Content Creation


Background

Maison Al Hashemi is a Qatari brand based in Paris with a storied legacy in Arabic perfumery, creating exclusive fragrances once reserved for the elite. Yet, despite this rich heritage, their digital presence was limited to static posts that didn’t capture the brand’s unique allure. They needed a way to share their story dynamically and engage modern audiences.

The Challenge

Although synonymous with luxury and tradition, Maison Al Hashemi’s online presence wasn’t reflecting its premium reputation. The brand needed to break free from static content and connect with a broader audience, both locals in Paris and Middle Eastern customers abroad through short-form digital content that truly conveyed the elegance and craftsmanship behind each fragrance

The Approach

I set out to revitalize Maison Al Hashemi’s digital strategy by:

• Developing a series of short-form videos, and stories that were relevant to Arabic perfumery niche.
  
• Created engaging stories that highlighted the perfume-making process and unique ingredients.
  
• Leveraged TikTok and Instagram to reach audiences passionate about Middle Eastern fragrance notes.
  

The Results

Increased engagement and social media traction among local and international audiences.

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