Background
Brikks offers a digital platform that helps automotive dealerships manage courtesy vehicles, turning what used to be a cost center into a revenue opportunity. Despite its practical benefits, the brand’s messaging didn’t clearly explain how their platform simplifies vehicle management. Developed in Spain and tailored to the local market, Brikks needed a clearer message that spoke directly to concessionaires.
Challenge
Brikks needed to communicate, in simple terms, how its digital tools—, like online appointment booking, API integration with dealership systems, and automated SMS/email management make managing courtesy vehicles easier and more profitable for concessionaires in Spain and France.
The Approach
I worked with Brikks to reshape their messaging by:
• Writing clear content that shows how Brikks helps transform vehicle costs into revenue.
• Developing marketing materials that highlight the platform’s key digital features and ease of use.
• Creating press articles, newsletters, and digital ad campaigns aimed at automotive professionals.
• Delivering commercial presentations that demonstrate the platform’s practical benefits.
Impact
Brikks’ refreshed communication strategy is starting to resonate with automotive concessionaires in Spain and France. The brand is gaining recognition for its simple, effective digital solution, with early feedback showing that its message is making a real difference in how potential clients view their mobility services.
Paris, France
(looking to move to Dubai)
